NEW WEBSITE OFFERS FEATURES FOR CONSUMERS AND MANUFACTURERS TO INTRODUCE THE WORLD OF GINGER

Caboolture, QLD. (April 7, 2011) - The Ginger People presented an overhauled website to better support the recent surge in demand for their retail and ingredient product lines. To help answer the overwhelming enquiries from consumers and manufacturers, the new website includes features such as a stockist locator for retail products and product specifications for bulk ingredients.

The new site extends the fresh look of their award-winning packaging, including the No.1 selling ginger candy, Original Ginger Chews. The website launch is the first of several planned efforts to improve distribution and support of the market.

About The Ginger People
The Ginger People (gingerpeople.com) began in 1984 when Australian Bruce Leeson set out to broaden American awareness of ginger. With a focus on ginger's healthy benefits, he and his wife, Abbie Leeson, began creating what is now the most extensive line of premium ginger products and ingredients in the market. The company remains family owned and operated and sells its ginger-based product range throughout the United States and in more than 15 export markets. The Ginger People source ginger from the world's premier growing regions, allowing them to take advantage of the nuances in flavor attributes imparted by the varied terroir. The Ginger People were honoured in 2010 with the food industry’s highest award, sofi™ Gold for Outstanding product line. The company remains committed to increasing awareness of ginger's culinary versatility and endless healthful benefits by delivering innovative all-natural products.